Reddit, the popular sinkhole of the internet, bought five seconds of screen time for a Super Bowl ad. It talks about what Redditors were able to do when it came to GameStop stock.

If you have been living under a rock, members of r/WallStreetBets were able to invest to much in GameStop that they put many hedge funds out of business. “One thing we learned from our communities last week is that underdogs can accomplish anything when they come together around a common idea.“

Wow, this actually worked. If you’re reading this, it means our bet paid off. Big game spots are expensive, so we couldn’t buy a full one. But we were inspired and decided to spend our entire marketing budget on 5 seconds of airtime. One thing we learned from our communities last week is that underdogs can accomplish anything when they come together around a common idea. Who knows, maybe you’ll be the reason finance textbooks have to add a chapter on “tendies.” Maybe you’ll help r/SuperbOwl teach the world about the majesty of owls. Maybe you’ll even pause this 5-second ad. Powerful things happen when people rally around something they really care about. And there’s a place for that. It’s called Reddit.